Jewellery is delicate and often given as a special gift for a birthday, anniversary or Christmas present. There are many reasons why businesses need to make sure they choose the right packaging for any jewellery items they sell. In this article, we take a look at these reasons and the best options for packaging jewellery correctly to avoid damage and provide the customer with a great experience.
Many items of jewellery are delicate and fragile; if they’re not properly packaged, necklaces can become tangled or broken, and earrings can easily become bent and unusable. Companies that sell or produce jewellery will want to avoid unnecessary wastage and damage to products, especially when many jewellery items sell for a high price and can be costly to make. Customers are buying more items online than ever before, meaning that jewellery is being sent through the postal service regularly. During the transition, the box may be dropped or placed under other heavy items. To prevent damage and ensure the jewellery arrives in good condition, businesses need to select the right packaging and test it to ensure it can withstand travelling through the post and arrive in good condition to the customer.
When consumers buy products, especially non-functional items such as jewellery, they make an opinion of the brand at every interaction point. One critical interaction point is when they are opening the packaging; this is the first experience many customers will have directly with the brand. If you want to make a good impression on your customers that your brand is high quality and luxurious, make sure you take the time to design packaging that reflects these values. Poorly designed or low-quality packaging will taint the customer's view of the brand, and they may even think twice before purchasing from the same brand again. The opposite is true with high-quality luxury packaging; this will create a great first impression on the consumer and encourage them to recommend or purchase from the brand again.
Jewellery is a very popular gift for many different occasions; this makes the packaging even more important. People looking to buy jewellery as gifts will seek out products that come in gift boxes or nice presentation boxes. For example, when buying earrings for a friend or loved one, the customer is more likely to purchase from a brand that provides an earring box compared to a brand that sends the earrings in a clear plastic bag. The earring box will make the gift more special and reduce the effort needed by the customer to give that gift to their recipient. Therefore it is important if you do provide boxes for your jewellery that these are advertised alongside your products online or in-store. This will help people searching for a gift to select a product that will fulfil their needs.
Customers are unlikely to wear their jewellery all the time, even if it's a special ring such as their wedding ring; there will be occasions when the jewellery needs to be stored. Providing suitable packaging and boxes for your customers will allow them to store the items safely and keep them protected from damage. This way, when they come to wear the item again, it will be in great condition with no scratches or damage. Customers may think the jewellery itself is poorly made if it becomes easily damaged or scratched, not releasing that it's because they haven’t stored it properly. By giving customers a suitable box for storage, you can help them keep their jewellery for longer and have a better overall experience of your products and brand.
Packaging jewellery goes beyond simply ensuring that the product is protected during transit; although this is essential, customers won’t be pleased if they receive items that have been damaged due to poor packaging. Brand perception is also very important and can help your business grow and thrive; people are more likely to recommend your brand if they have a positive experience. In addition, gifting is a huge market for those that sell jewellery; catering to people buying gifts will help you make more money and reach a wider audience. Finally, customers will appreciate the convenience and storage options that a jewellery box offers; they can keep items safe, secure and looking great for longer.